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About Us

Our Mission

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At Guroo Producer™️ we are helping people create better learning, in a better way.

We are changing how people feel about eLearning by placing immersive, personalised, adaptive digital experiences within reach of all organisations. To achieve this, we need to change both the learning experience and the way learning is created.

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  • From ‘one size fits all’ to personalised and adaptive
  • From slow, complex production to agile and fast
  • From convoluted storyboards to working prototypes
  • From bespoke & variable design to scalable & consistent
  • From completion reporting to data-driven learning
  • From expensive to valuable

At Guroo Producer™️ , we are not afraid to challenge the status quo and innovate to create value for our customers. We have created hundreds of digital learning programs across the corporate and education sectors, powered by our learning design platform - PRODUCER.

Meet Our Leadership Team

Josh Humphries

Josh Humphries

CEO & Co-founder

Josh co-founded Guroo Producer™ with the goal to finally give organisations transparent, affordable, engaging and genuinely transformative learning experiences. With over 17 years’ experience in learning technology and design in both corporate and higher education, Josh is passionate about aligning learning to business outcomes, learning by doing and user experience design for learning.

Daniel Steff

Daniel Steff

Co-Founder & Head of Product Design

Daniel has over 13 years’ experience designing and developing eLearning solutions for corporate clients. He has experience leading a front-end development team where he was responsible for the development of the core technology used for the production of rich, engaging, accessible and adaptable HTML scenario-based solutions.

Adam Steff

Adam Steff

Co-Founder & CTO

Adam’s a technical all-rounder who has over 13 years’ experience developing learning technology. He is experienced in leading a technical development teams and managing IT infrastructure, and an expert in tracking standards like SCORM, xAPI and learning records.

Donna Hanson-Squires

Donna Hanson-Squires

Chief Learning Officer

Donna specialises in instructional design and facilitation. Equipped with over 10 years of industry experience, Donna is passionate about designing engaging learner experiences that can be applied to drive performance.

Ruth Steinmeyer

Ruth Steinmeyer

Head of Design & Production Manager

With over 12 years’ experience in eLearning, Ruth doesn’t just ‘make things look pretty’. She is a talented graphic designer whose German efficiency translates into timeliness and accuracy across her deliverables.

Kathleen Watson

Kathleen Watson

Customer Success Manager

Kathleen combines her experience in the learning, communication, and systems implementation industries to support Guroo Producer's clients. With a background in data management and analysis, she focuses her time on using data to add value to learning design. 

Lois Wake

Lois Wake

Business & Operations Manager

After several years working in a legal environment, Lois made the jump to eLearning, assuming roles in commercial, operations and administration. The diversity of Lois’ role encompasses all aspects of office operations, client and supplier contract review and negotiation, and budget control.

Work With Us

Guroo Producer™ has grown from a small Sydney based start-up to a team of talented, passionate, geeky individuals working across both our Sydney and Melbourne office locations. With varied expertise and interests, we share the same core values enabling us to work as a harmonious collective.

Make learning with purpose

Make learning with purpose

Empathise first, then get it done

Empathise first, then get it done

Grow as a network of teams

Grow as a network of teams

Be proud of  our work

Be proud of our work

Be transparent and upfront

Be transparent and upfront

Make the  complex simple

Make the complex simple

At Guroo ProducerTM, we are not afraid to challenge the status quo and innovate to create new value for our customers. We promote critical thinking and analysis as a precursor to delivery, and then get the job done. We believe transparency and honesty are key to building customer relationships. Our expert team are experienced and talented, simplifying complexities to create elegant learning solutions that deliver business outcomes.

Are you a Guroo Producer too?
Contact us to find out.

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