Contact Us
Contact Us

Get started building better learning - try PRODUCER free for 30 days

About Us

At Guroo Producer, we want to help organisations and people reach their full potential through learning.

Our Story

Guroo Producer is a learning-as-a-service company - packaging together expert learning design, award-winning software, in-depth analytics and awesome support to help our clients to reinvent their learning. Our unique approach helps you to manage every step of your learning development, from planning to design to delivery, creating learning that solves your unique challenges and helps you to reach your organisation’s goals.

Guroo Producer was founded in 2016, when Josh Humphries, Adam Steff and Daniel Steff left their day jobs to focus on their goal of creating engaging, affordable and transformative learning experiences – to reinvent the way we learn at work and to help organisations and people reach their full potential.

Setting out to create learning that would help organisations and people reach their full potential, they assembled a team of passionate experts to support them in their quest. Starting from a tiny, Sydney based team with a handful of committed clients, we grew into Asia, the US and Europe, championing eLearning and a new take on learning design.



To make better learning, you need to get the right start. We created the LEARNING CANVAS to make project scoping easier, bringing together concepts from action mapping with user experience design to create a powerful tool to align your learning with the needs of your organisation. The LEARNING CANVAS is the first step we take on all of our client projects, and the foundation of successful learning development.

Producer example screenshots

Author with PRODUCER

With PRODUCER, we set out to champion a new take on learning design. PRODUCER is designed with modern learning in mind, and built to put techniques like action learning and adaptive learning into the hands of companies worldwide. PRODUCER is at the heart of our approach to learning and development, making it simple to scope, design and build engaging digital and blended learning that delivers results.


Embed with ACADEMY

Effective learning is learning that drives workplace outcomes. To enable companies to develop learning that is linked with real world results, we created ACADEMY, a next generation learning platform that makes it simple to deploy and embed engaging, learner-centred programs. ACADEMY is designed to make it easier for every organisation to deploy engaging, learner-centred programs.

ANALYTICS example screenshot

Insights with ANALYTICS

As learning changes to meet the needs of the future, organisations will need to take advantage of the opportunities that Data-Driven Learning can unlock. To help you take control of your learning data, we created ANALYTICS. ANALYTICS makes advanced data features available to more organisations, on any LMS, letting more people take advantage of the opportunities of Data-Driven Learning than ever before.


How are we reinventing learning at work?


Data-Driven Learning that aligns learning with your goals


Adaptive Learning that is personalised to individual’s needs


Action Learning that transfers learning into the workplace


Expert Learning Design that is uncompromisingly results focused


Agile Learning that is created with speed and at scale

Data Driven Learning

Traditionally, learning has focused on a single metric - course completion. But this approach is outdated, limited and even focused on the wrong things. 

Data gives organisations deeper insights into how their learning is performing. Whether your goal relates to business outcomes, course optimisation or growth, we believe it is vital to producing meaningful learning. It encourages a cycle of ongoing improvement, ensuring that the right metrics are being met and promising better outcomes.

Adaptive Learning

The best learning takes individuals into account. With previous knowledge, unique motivations and distinct goals, learners come to every course as people and your learning should address that.

Instead of offering generic and one size fits all learning, we believe in taking the time to understand who your learners are, what they want to achieve and how we can support that. This enables us to create modules that support unique learning experiences that drive true engagement.

Action Learning

For learning to drive lasting change and improve performance, it needs to be work-integrated. For too long, the focus has merely offered the information, with little thought given to how these new skills can be solidified and transferred into workplace performance.

This transfer of skills is fundamental to achieving learning outcomes.

Action learning focuses on giving learners opportunities to practice their skills, both during the learning and afterwards. Through coaching, we also find ways to encourage and support learners as they implement their new skills into their role. It is only then that a culture of effective learning can occur.

Expert Learning Design

Different organisations have different needs. We work with you to develop a partnership that helps you achieve your goals, whether it is co-design or offering full-service learning design.

For every project, we assemble the best mix of learning design expertise, creative excellence, adaptive learning technology, enabling us to deliver truly responsive and agile customer experiences.

Agile Learning

With the changing world of work, organisations need ways to respond with meaningful learning in record time.

To support this, we developed our software with smart features to streamline production. From tools to run better learner workshops, themes, a content library and even the ability to copy and paste full screens into new modules, our software supports your design process.

Guroo Producer was created from a desire to help people achieve through goals through learning. 

Our work is powered by our collaborative authoring tool PRODUCER and learning platform Academy. Whether it is our work with clients or enabling organisations across corporates, government and education institutions, we champion adaptive learning and meaningful experiences that drive true outcomes for learners and organisations.